Nirma has jumped into the ongoing cricket spectacle - IPL - as the principal sponsor for the Virat Kohli-led Royal Challengers Bangalore to raise awareness and recognition for the cement brands it acquired after its purchase of the erstwhile Lafarge India's assets in 2016
The IPL, all of a sudden, may have some catching up to do with the Big Bash.
Pandey added that Dhoni will play the IPL for another two or three seasons.
Yuvraj Singh is unlikely to evoke much interest among the franchises in the Indian Premier League auction on Saturday.
'RCB is a natural choice for us, mainly due to our long-standing association with Virat Kohli.'
Hales's inclusion was seen as a risk by some pundits and his patchy lead-up form spilled into the early matches at the tournament with 19 against Afghanistan and seven versus Ireland.
Slowly but surely, the game of cricket is changing character. Just that we are unwilling to see the writing on the wall, observes Indrajit GuptaWhy does Indian cricket find itself on a slippery slope?, Indrajit Gupta asks.
A shorter tournament will mean a smaller share from the shrunken central pool of revenues for the eight IPL franchises, not to mention a reduction in gate receipts. Cricket Australia stands to lose some A$300 million ($174 million) should the coronavirus outbreak derail their high-profile home test series against India later this year.
Troubles for the beleaguered Chief Minister of Rajasthan Vasundhara Raje mounted on Friday with the disclosure that she was the beneficiary of investments of over Rs 11 crore made by tainted IPL ex-commissioner Lalit Modi in her son's company at a high premium.
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
Chennai Super Kings and Rajasthan Royals were suspended from the Indian Premier League for two years for betting activities of their key officials, Gurunath Meiyappan and Raj Kundra, during the 2013 season of cash-rich Twenty20 cricket tournament.
Johri presented a proposed FTP that has 81 international matches at home in the next five-year cycle, including 27 T20s.
After IPL exit, beverage maker signs up as first BCCI on-ground sponsor
'Hardik is always of great value, everyone knows that. It was a workload related thing in the previous game'
Tech major is in discussion with film-makers, sport administrators to enter the fast-growing sectors.
CSK is reinventing itself to get rid of the controversies and improve brand value
'The Chinese outdid them in the price game and turned the competitive dynamics at the lower end of the handset market from price to value.'
The move will catapult Disney as the country's largest media and entertainment broadcaster, with over $1.3 billion of additional India revenue.
Statesmanship requires that the prime minister himself reaches out to those amassed at the Singhu and Ghazipur borders. Modi should be able to win over this domestic front with sheer compassion, observes Virendra Kapoor.
Former India cricketer Yuvraj Singh backed the under-fire Rishabh Pant, saying the youngster doesn't deserve the criticism coming his way and needs the support of captain Virat Kohli to overcome the slump.
Chinese mobile brands are deeply entrenched in the Indian market. A move to bar them may send a bold diplomatic message. But its cost for the local industry is anybody's guess. In the event that Chinese brands face curbs, two handset makers - Samsung and Apple - squarely stand to gain.
Continuing its efforts to clean up the game, the Board of Control for Cricket in India on Sunday said it will put in place a Player Agent Accreditation System to ensure that those handling the cricketers' commercial interests are bound by a code of conduct.
'He just has to keep performing, and mustn't let this go to his head.'
'We need to confront such people else they will be encouraged to harass more women in the future,' notes HR guru Mayank Rautela.
Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.
Indian business, on quite a different trajectory from its global counterpart, remains relatively insulated from any kind of backlash.
The cricket icon is a co-owner of the Chennai franchise, one of the new teams added to the sport league
Notwithstanding Ravindra Jadeja's poor showing in the ongoing Indian Premier League, Chennai Super Kings coach Stephen Fleming has backed the all-rounder, saying he believes in giving chances to players rather than chopping and changing a winning combination.
What does Rahul Dravid need to do to be able to join NCA without carrying the blemish of perceived or potential 'conflict of interest'? Sudhir Bisht attempts an answer.
'Important things like concentration, having a balanced mind, staying calm at all times, all these important things he learnt from his mother.' Arvind Pujara, the master batsman's dad, has been much praised for instilling the right values in his only child, but he tells Rediff.com's Harish Kotian that it was his late mother Reena who is majorly responsible for Cheteshwar's success.
Be heard without screaming; be visible without cluttering.
'When cricketers, coaches, captains, managers, franchise owners focus on the prize, they forget the process.' 'You can't win every game. Getting better is all about making mistakes.'
The dashing IPL anchor will give you fatherhood goals.
A glance back at some of the important ups and down Indian Inc faced in 2018.
'For the likes of Zomato or Swiggy or Foodpanda or similar others, the customer has been sensitised for all times to the perils of the food pack being pilfered.' 'An important matter of trust has been exposed. And that really has been the biggest downer of this entire episode,' points out marketing guru Sandeep Goyal.
Things appear to be going from bad to worse for Vijay Mallya, once known as 'King of Good Times', with the board of a company he nurtured into India's largest liquor maker asking him to quit.
He loves horses and fast cars. He can ride well and brandish a sword as expertly as he does a bat. Yet he is down to earth and religious, and has just agreed to an arranged marriage... The unknown side of the star all-rounder from his sister Naina Jadeja.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
A definitive guide to the movers and shakers who sit at the helm of the Asian sports boom.
